Ebay 4p strategies

Ebay marketing strategy case study

Take advantage of Social Media. The company also notes that it's OK to repeat the listing's category in your title. These places or venues may include physical and virtual locations. Review these items to ensure you don't try to sell something that is on the list or against the law. Vendors can choose among selling formats and corresponding fees. Don't post blurry pictures, and use an image editing program if possible to perfect your picture. Increase your visibility by optimize your listings for search engines. Most importantly, ensure that the item you describe in your listing matches the one the customer receives. Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. Promotion in eBay Inc. Search for listings, products and sellers that are already selling large volumes and try your best to reverse engineer the strategies and techniques that they are implementing to create a buzz for their listings. This way you can build your own database of past clients and re-market to them later on down the line. Need better data to inform your decisions?

Haik Abunuryan explains how creating and managing promotions has positively impacted his business and attracted more customers. Keeping your eBay customers satisfied is critical if you wish to maintain a good reputation and high rating.

Marketing strategy of ebay ppt

Because price is not the ultimate determinant in ranking, you will remain in position, and make some extra profits as well. The fee charged is not very high, this strategy is to induce more and more people to put up their items on eBay. You don't have to be a marketing genius to add a product listing to eBay. As one of the main players in the e-commerce industry, eBay Inc. When creating a title, consider what words or phrases you might use if you wanted to search for a product or service as a buyer. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. The highest bid gets the product. Don't post blurry pictures, and use an image editing program if possible to perfect your picture. This is because when shoppers modify their search results, they often modify it by having the cheapest price first. A final sale price fee is charged to a seller at the end of an auction. It also provides online payment and communication services to individuals and businesses. Strategy 4 — Provide a quality experience Remember to always provide the best possible customer service as possible. In addition to automatic brightness settings, many phone cameras have controls that let you tell the camera whether you are indoors in dim light or outside in the sun. For example, public relations activities are promotional in satisfying the objectives in this part of the 4P.

Take advantage of Social Media. If you use a phone to take your photo, adjust its lighting settings to suit your surroundings.

People: eBay employees 12, people.

Ebay business model and strategy

Go global. Use Promotions Manager to improve your items' visibility, and move inventory faster. The total retail sales will grow each year but the percentage change in the growth of this industry will go down. Bill Me Later is an Ebay service that provides convenient and secure payment method designed for purchasing on the web or over the phone. Help People Find You People can find your eBay listing by stumbling upon it accidentally, using a regular search engine or searching using the tool eBay provides. Physical Evidence: eBay came into existence as on September 3rd, and in the last twenty-one years eBay has been exemplary. Need better data to inform your decisions? Originally the company was meant to be a marketplace for the sale of goods and services for individuals. A final sale price fee is charged to a seller at the end of an auction. You can also use this tool to communicate with your buyers via email. It rode high on the dot com bubble to become a raging success that it is now. This is a great way to feature some of the other products on your eBay store and generate repeat customers. Strategy 4 — Provide a quality experience Remember to always provide the best possible customer service as possible.

As the number of transactions a direct driver for the profit of eBay. The items available on half. Reach buyers around the world risk free. You will waste time creating a listing just to have eBay remove it. At present, the following are the components of the product mix in eBay Inc.

ebay case study strategic management

In addition to automatic brightness settings, many phone cameras have controls that let you tell the camera whether you are indoors in dim light or outside in the sun. The company also notes that it's OK to repeat the listing's category in your title.

Ebay business strategy

Don't post blurry pictures, and use an image editing program if possible to perfect your picture. Great feedback, great prices, and fast shipping time. Help People Find You People can find your eBay listing by stumbling upon it accidentally, using a regular search engine or searching using the tool eBay provides. These online services allow users to buy and sell tickets to various events. This fee generally ranges from 1. Keeping your eBay customers satisfied is critical if you wish to maintain a good reputation and high rating. References Datta, H. Most importantly, ensure that the item you describe in your listing matches the one the customer receives. According to this format, the buyers can bid for a product. People John J. Know the Rules The Prohibited and Restricted items page lists things that you cannot sell on the auction site. This part of the 4Ps also includes ticket exchange services through StubHub. If you test 2 or 3 different titles, you will notice that 1 will almost always outperform the others in terms of driving views and sales to your listings. It also provides online payment and communication services to individuals and businesses. Originally the company was meant to be a marketplace for the sale of goods and services for individuals.

It also provides online payment and communication services to individuals and businesses.

Rated 9/10 based on 63 review
Download
eBay sales strategies to catapult your store to success